To get to the heart of your
business we
need to
speak openly, freely – from the heart. Which is
why
gBritt uses its four-step Kitchen Table process to
define goals and objectives for a truly successful
communications effort.
Here’s how it goes:
Chop and Prep:
What drives you? Why would anyone
care? We discuss, explore and define the essence of your
brand to determine the unique points that set you apart.
Set the Table:
Once we’ve got the ingredients
together, gBritt develops a Public Relations Strategy
and Plan that will leverage your point-of-difference and
define our communication approach.
Get Cookin’:
This is where we get down to
business and rollout our tactical plan. Progress reports
and press clippings are provided regularly to monitor
messaging and determine program effectiveness.
Just Desserts:
Once the tactical plan is in motion, we do a complete
review of successes
and recommend adjustments to Strategies and Tactics for
subsequent phases.
